public relations

Most Public Relation functions fall within the earned media space. That’s because PR centralizes itself around communications and relationship building. Establishing and upholding fluid media connections is something that comes naturally to us.  We take the time to understand your business and its functionalities, before we carefully craft a PR strategy that will garner the best possible results for your brand.

• PR Consultation Services – depending on the nature of your business, you may require regular or project-based PR consultation services to help you boost your brand or manage a PR-driven project. We offer our public relation guidance and collective expertise where needed.

• PR Campaigns – we bring your brand to life through thoughtfully-crafted and professionally executed PR campaigns. We communicate your brand message through the aligned brand touch points and seamlessly connect with other marketing pillars such as social media, branding or events. We work as collaboratively or as singularly as needed.

• PR Strategy – our experienced and connected strat team is equipped to provide you with a firm PR strategy that will help expand your PR & communication efforts in a distinct and unique way.

• Press Releases – a proven and valuable approach to reaching brand-aligned media. We create strong, engaging press releases that aim to not only capture media attention but that of your unique audience too. We work with international, data-driven systems that help produce effective and measurable results for your brand and campaign.

• Media Liaison – PR communication is closely linked with an authentic brand connection. This is achieved through PR consistency and relationship-building. We manage media communications and help to nurture long-term media relationships for your brand.

• Product Image Features – your product and brand content is more likely to feature in media pages, if it aligns with media expectations. We research and identify potential alignments, whilst creating and managing an organized image library, that is up to date and readily accessible for media to use.

• Sample Product Features – we identify potential product-feature media alignments for your brand and manage all necessary processes accordingly.

• PR Engagement Management – broadcast interviews and PR appearances are a traditional, yet hugely effective means of giving a tangible presence to your brand. We strategize, structure and schedule those engagements so that you or your ambassadors feel confident and well-versed in representing your brand.

• PR Seeding – a (product-based) brand needs to appeal to the senses and ‘media gifting’ or ‘PR seeding’ are wonderful ways of engaging media with that sense of touch. This helps media to gain a more hands-on sense of your brand to build a more tangible brand relationship. We craft memorable PR seeding experiences that live way past their drop-off date.

• Influencer + Celebrity Alignments – there is a wealth of reputable (both international and local) influencers in the digital space right now – all with their own unique offering and way of working. We cut through the clutter to structure personalized influencer and celebrity alignments that work organically with your brand.

• PR Reporting – considering the data, affords more informed and strategic brand decisions – with each new campaign. We work with you to set measurable objectives, capture results and close campaigns with a definitive report. Allowing you the confidence in viewing the bigger picture of your PR efforts.