Online Local Fashion for All
If you’re a South African designer or brand, with a thread through your needle and a story in your heart, or if you’re a fashionista who loves supporting local – then this one’s for you! The female owned, created, and curated publication – Fashion Handbook SA, is introducing something runway-worthy. On Tuesday 2 September 2020, the publication will be launching their comprehensive online Designer Directory.
If you enjoy staying ahead of the style-curve, and adore local fashion, then chances are… Fashion Handbook SA, is already on your radar. The media platform will now be offering users an additional dose of eclectic design. Sourced directly from the best production houses – on South African soil. Amongst home-grown apparel, users will be able to discover items from across the local design space, including everything from ceramics and footwear, to fine jewellery, accessories, and home ware. The feel-good factor of supporting local and building a supportive digital community – doesn’t hurt either!
eCommerce on the Rise
Consumer retail habits have undoubtedly started to shift, as eCommerce becomes a more viable option – for many SA shoppers. The rise of the digital realm was perhaps a concept more slowly digested, by the general population. But when faced with diverse economic factors, and a re-adjusted ‘pandemic-proof’ mindset it seems digital approaches have been fast-tracked. Which is indeed very constructive – when it comes to local fashion!
The Fashion Handbook: South Africa, has always believed, ‘that supporting local fashion creatives is fundamental to the fashion eco-system. And, by cultivating a strong fashion community that is invested in and committed to local talent, everyone can flourish’. Which is exactly what their Designer Directory aims to achieve. Say goodbye to tirelessly trolling the net for your favourite pieces and say hello to conveniently browsing local brands – in one user-friendly space.
Now more than ever, it is incredibly vital for South African consumers to support local businesses and furthermore – local fashion. With the ongoing threat of Covid-19 and its economic aftermath, the potential of retail therapy is exceptionally powerful. Many small businesses have had to close their doors. Leaving employees and their respective families, with a poignant loss of livelihoods. Supporting local brands and business can make a huge impact to their bottom lines. And help to build a stronger, healthier, and more diverse fashion eco-system.
Issued on behalf of : Fashion Handbook: South Africa
Owner / Publisher – Leanne Tlhagoane
Web | SA Fashion Handbook
Instagram | fashionhandbooksa
Issued by: T H R E A D S . M E D I A
Founder | Creative Director
Samantha Chrysanthou
Contact: +27 74 856 2070
Email: samantha@threadsmedia.co.za
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